Three Steps to Startup Success (in 15 syllables)

1. Own a big problem.
2. Make measurable progress.
3. Together.

 

References

1. Own a big problem

1. Wicked Problem, Horst Rittel
2. Black Swan theory, Nassim Nicholas Taleb
3. Product-market fit, Andy Rachleff
4. Founder-market fit, Chris Dixon
5. Zero to One, Peter Thiel
6. Disruptive Innovation, Clayton Christensen
7. Jobs to be done, Clayton Christensen

2. Make measurable progress

1. Decision Journals, Danny Kahneman
2. One metric that matters, Lean Analytics
3. Lean Startup, Eric Ries
4. Business model canvas, Alexander Osterwalder

3. Together

1. Startups are like Marriage without Sex, Paul Graham
2. Psychological Safety, Google’s Project Aristotle
3. Enrollment, Seth Godin
4. Hipster, Hacker & Hustler, Rei Inamoto
5. Platform Strategy, Sangeet Paul Choudry