The Innovator’s Restaurant: Architecting for Creativity

June 1, 2012 § 1 Comment

Andrew Dunn from Insight Labs recently posted a call for metaphors about Iterating imagination:

Creativity. Structure. The two are normally thought to be at odds. But for a large organization to produce imaginative results again and again, it must have a structure that anticipates reinvention.

He listed four models they came up with:

  • Church and Statethese two ways of thinking access different parts of the brain and people with radically different skill sets
  • Turn! Turn! Turn!The relationship between reinvention and maximization is a natural cycle
  • Planned Obsolescenceafter a set period,  switch to reinvention mode and rebuild the strategy
  • The Star Within a Star: the overall system is built in a way to blow things up again and again
These aren’t bad metaphors for organizational structure.  But, as I told Benedict Nelson, I fear they miss the most important point.

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